Online Advertising Analyst

Job Summary

The BlueLithium Online Advertising Analyst is responsible for performance of ad campaigns running on the BlueLithium ad network. In this role, you will work closely with your colleagues on the Optimization team, as well as the Sales and Media Buying teams. You will play a role in key aspects of a campaign, from RFP through launch, optimization, and successful maintenance as we grow the revenue. To be successful, you must be excellent at creative problem solving using data and common sense. You will provide leadership, strategy, execution, and analysis of all online media activities – your opinion will be important, and your recommendations will have a direct, immediate impact. In effect, you are running your own business within a larger business, and it’s your job to make it successful!

Duties and Responsibilities

• Assist Online Media Buying team with pre-planning research and related pre-campaign needs.
• Interpret data and make intelligent recommendations for media buys.
• Assist with set-up, QA and administer campaign tracking.
• Take ownership of assigned campaigns, make constructive suggestions to sales reps, and ensure campaign delivery while meeting the performance metrics set by our clients.
• Work closely with Sales to communicate performance, and address constantly changing client needs.
• Identify patterns to replicate successful performance to other campaigns.
• Work with tech support team to resolve any campaign set-up or tracking issues.
• Prepare weekly statistical reports using data pulled from internal and external resources; evaluate overall performance/margin/scalability of all campaigns.
• Track revenue with accounting department to authorize, reconcile payments for special media buys.
• You will be analyzing and optimizing multiple campaigns for some of the largest brands in the world.
Required Skills and Abilities
• Passion for the internet, online marketing and advertising.
• Strong leadership and interpersonal skills – great team player.
• Strong analytical, decision-making and problem solving skills and abilities.
• Ability to work in a fast-paced and dynamic environment – you are well organized, meet tasks on short deadlines, multi-task and prioritize, and have an effective work ethic.
• Consultative approach to client account management and relationship development.
• Excellent verbal and written communication skills – you can make a clear case for what you’re doing, and why, based on the data.

Education and/or Experience

• Several years experience in optimizing online advertising campaigns.
• Bachelor's degree in Statistics, Marketing, Math, or equivalent degree a plus.
• Passion for creative problem solving using data.
• Entrepreneurial spirit, drive to take ownership and build your business.
• Strong desire to learn more about online marketplace.
• Knowledge of research tools (Hitwise, Evaliant, Webtrends, comScore) a plus.

We offer a competitive salary, great benefits, commissions, bonuses, stock options, excellent corporate culture, and a fantastic office location. BlueLithium is a successful, profitable, VC-backed company which is big enough to have a bright future, but still small enough that you can have a real, lasting impact right away.

  Send cover letter and resume to hr@bluelithium.com.